by Joseph Ratliff

This is a lesson on how NOT to use social media, and the true value of “certifications”…

The BrandBuilder Blog

In case you missed it, the “social media guru certification” crowd is at it again. Hat tip to Jim Mitchem for pointing me to this new one earlier today. Here… let’s give them lots of traffic*. (And get caught up on the fun.)

*Update 9/20/2012, 14:30pm EST – It appears that the entire thread referenced in this post (yes, the entire LinkedIn group discussion) has now been deleted by the community manager. Wow!

Pretty quickly after being posted, the LinkedIn comment thread* started to turn sour. Here are several of the comments so far:

Jim Mitchem • What? They didn’t offer me a certification for being a copywriter. I just did it. Won awards and sold a ton of product. No certification necessary. They didn’t offer certifications for me being an entrepreneur who launched one of the first virtual ad agencies in the world in 2001. I…

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